The city of Mississauga wanted to promote their new rebrand as well as give their citizens a forum to promote their great city, so the Say it for Sauga! campaign was born.

I Translated the new city branding to be used on a videobooth which lived in Mississauga's celebration square for over 5 months. I also designed a site where others can view videos of citizens talking about their great city.

Users could also email their own or favorite videos to others further promoting the campaign. The Say it for Sauga! campaign received over three thousand videos from its citizens. The recodings gathered are screened daily at Celebration square.