During the DX3 confrence IBM wanted to promote visitor's visions and hopes for the future. The booth was set up in the middle of the confrence show floor and was used by many confrence goers.

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The project included the full booth wrap as well as the touch screen experience, users could also view their videos as well as others on the IBM ix microsite. The booth engauged users and increased foot traffic to IBM's own booth at the confrence.